Joe The Art of Coffee

January 3rd, 2011

This week I went to Joe and the Art of Coffee.

See! I did too go!

I went to the location at Grand Central Station, which was very difficult to find. (Tip: If you are looking for this location, use the entrance closest to the Strawberries clothing store, around the South-East side of Grand Central.) We also got there pretty late, and managed to slide in right before they closed the doors. There was no one in the store when we got there, except for the two exhausted looking baristas. The decor was a nice, soothing robin's egg blue, not unlike the signature blue of a Tiffany's gift box. They also had some neat coffee facts posted around the store.

Fact. It says so.

I had researched the place beforehand (of course), and was looking forward to taking home the Columbia Finca Santuario Micay blend advertised on their website. Unfortunately, they were out at the store, so I purchased the Kenya Kiunya blend instead. A little pricey at $18. I asked the girl behind the counter to grind it a little coarser than espresso grind, like the consistency of sugar (just right for my little pour-over). I should have known from the blank stare that she wouldn't get it right, but I'll chalk it up to working a long shift. Everyone makes mistakes. It turned out the grind was more like powder and brewed a very strong cup of coffee. I never really fell in love with this blend, but that could be because of the grind.


I ordered a latte and my boyfriend ordered a chai. My boyfriend was not impressed with either drink, but I thought they were great! I thought the chai had great body and flavor (though I usually like a little more spiciness to my chai) and the latte was so good I didn't even need to add sugar to it! Joe is known for having great foam art and for putting their baristas through a rigorous training process. I have to say the foam on my latte did not disappoint. It was beautiful and rich and light at the same time. By far, the best foam I've had yet!


Joe even offers classes on espresso making, foam art, the history of coffee, and much more to the general public! (Details are on their site.) Though classes are only offered at one of their locations and seating is limited (so be sure to RSVP) but many cost as little as $25 and some are even free! I also really liked the sense of community on their site. They even have a running club you can join with their baristas, and they offer free coffee afterwards to those who participate! Also, all of their baristas have a biography on the site (though that seems a little risky in this day and age).


Again, my complaint is the lack of seating. It's more of an in and out setup that doesn't encourage lingering. Their emphasis is more on the product than the experience. And there's nothing wrong with their product, but I'm looking for both. Although this could have been just because of that particular location being inside Grand Central Station. Their main location may be bigger.

Doot-di-doo, people wandered in

Baristas in their native habitat! Oooh-aaaah.

Love the penny-tiles on the backsplash.

Like how her scarf matches the decor.

I hope you liked this latest review! I'm thinking of taking one of their classes so if you've been to one of Joe's lessons or to one of their locations, I hope you'll comment on your experience!